"Louis Chevrolet"

In the mid-1910s, Chevrolet shifted into the racing car industry, partnering with Howard E. Blood of Allegan, Michigan to create the Cornelian, a state-of-the-art racing car, which he used to place 20th in the 1915 Indianapolis 500 automobile race. In 1916, he and his younger brother Gaston started Frontenac Motor Corporation, designing and producing another line of racing cars. They became well-known for, among other things, their Fronty-Ford racers.

Louis also competed in the Indianapolis 500 four times, with a best finish of 7th in 1919. Younger brother Gaston won there in 1920 in a car Louis built, and brother Arthur also competed twice.